Discussions

Of course, this is the fact that website performance optimisation can really reduce high bounce rates. Indeed, it’s the leading way to fix a high bounce rate, which Google does not like at all.
The logic behind this requirement is simple – users are impulsive. They don’t like to spend over 3 seconds waiting for a link to open. That’s why a slow website loses over 40% of its users immediately.

And optimisation really works wonders. Why? Here is the answer:

1. Users interact with the website. This is the very first encounter between a user and a website. If it takes longer than 3 seconds, the user assumes it’s unavailable or unreliable.
2. As websites are accessible on mobile phones also, most users prefer them to explore. And these devices use diverse signal strengths. Suppose a website is not optimized for speed. It fails to upload on a 4G- or 5G-connected website, which instantly maximises bounce rate.
3. The third important point is related to core web vitals, which are like guidelines from Google. The leading search engine uses web speed as a ranking factor. A slow website consequently loses its existing and new users.
   Typically, a website must focus on key performance indicators to fix and lower the bounce rate.
   Here are some proven tips for website optimisation:
   • Compress images
   • Minify codes from HTML, CSS, and JavaScript
   • Ensure returning visitors don’t need to reload every asset from scratch.
   • If text or buttons jump around while the page loads, users get frustrated and leave.