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In Brainrot Clicker, the gameplay is built around the classic idle/clicker loop mixed with internet meme chaos. You start with simple tapping: each click gives you basic currency. As you earn more, you can buy upgrades and generators that begin producing resources automatically, so your progress continues even when you’re not actively playing.

Upgrades increase your earning rate, unlock new meme-themed characters, and open additional areas that boost production. Special boosters, multipliers, and timed bonuses let you rapidly accelerate growth for short bursts, creating satisfying spikes in numbers. The deeper you go, the more the screen fills with funny animations, sound bites, and “brainrot” references that match the game’s humor.