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Instagram doesn’t notify you when someone unfollows you. Over time, this makes it difficult to understand changes in your audience. Tracking unfollowers with tools of Unfollowers Tracker can help you understand audience behavior. You can see how people react to your content. Also, you can improve your content strategy and identify patterns after specific posts.
For influencers and businesses, this information is especially important. Knowing when and why followers leave can help you refine your brand voice and posting strategy.