Nexen Tires Accelerate Growth and Brand Presence in Dubai’s Automotive Market

Dubai, UAE Nexen Tires, a globally recognized tire manufacturer, is rapidly strengthening its presence in Dubai’s competitive automotive sector through strategic partnerships, enhanced product availability, and innovative marketing initiatives.

Nexen Tire has been actively expanding its footprint in the Middle East, particularly in the UAE, where strong demand for quality and performance tyres continues to grow. In a landmark move in September 2024, Nexen Tire signed a high‑profile partnership with Dubai’s historic football club Al Nasr SC, marking its first sponsorship of a Middle East football team. This collaboration includes LED and digital branding within the stadium as well as joint marketing activities designed to elevate Nexen’s brand visibility across the region.
NEXEN TIRE Newsroom

In addition to sports sponsorship, Nexen has forged a robust relationship with Al Saeedi Group — a major Dubai‑based tire distribution and service provider. This partnership has been instrumental in amplifying Nexen’s market reach across passenger cars, SUVs, and commercial vehicle segments throughout the UAE, supported by Al Saeedi’s extensive network of Saeedi Pro service centres.
Zawya

The UAE climate and driving conditions place distinct demands on tire performance. Nexen’s lineup of products, which includes models optimized for dry heat resistance and reliable handling on city and highway roads, aligns well with the needs of local drivers. Nexen’s tyres are increasingly available at competitive prices both in retail shops and online, making them an attractive option for cost‑conscious consumers without sacrificing quality.
WriteUpCafe

Dubai’s diverse vehicle market — from everyday commuters to high‑performance SUVs — has welcomed Nexen’s offerings, particularly as the brand enhances its accessibility through strategic distribution and digital platforms. With sustained marketing efforts and strong local partnerships, Nexen is positioned to continue its growth trajectory in Dubai and across the broader Middle Eastern tyre market.