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It's not enough to just run ads in digital marketing; you also need to know if they work. When you hire a digital marketing agency Dublin, you should set clear goals for their work and obtain regular updates on how things are progressing. This is how you figure out how much your money spent on digital marketing is worth.

First, make goals

Before you start keeping track of anything, you need to know what success means for your business. Do you want more people to come to your website, receive more leads, make your brand more well-known, or sell more? Your key performance indicators (KPIs) should be in accordance with these goals.

Statistics for SEO

When organic traffic goes higher, it's a good sign that SEO is working. Check your keyword rankings, especially for local searches, and keep an eye on Google Search Console for clicks, impressions, and positions. When Dublin businesses rank well for terms that are dependent on location, they gain more customers and local searches. You should also keep an eye on your backlinks, domain authority, and on-page SEO rankings.

How well your PPC ad is doing

When you pay for ads, you should keep an eye on factors like the click-through rate (CTR), the cost per click (CPC), the cost per acquisition (CPA), and the return on ad spend (ROAS). Every week or perhaps every day, a good digital marketing firm in Dublin will make your campaigns better so that every dollar you spend has the biggest impact. They'll also help you save money by keeping out traffic that isn't useful.

Numbers on social media

You know you're doing well if a lot of people follow you on Facebook, Instagram, and LinkedIn, like your posts, comment on them, share them, and click on your links. For paid social media, keep track of how many people who saw your ad did what you wanted them to do. Agencies also look at how individuals are using their content to improve their schedules.

Key Performance Indicators for Email Marketing

You can tell how well your email campaigns are going by looking at their open rates, click-through rates, conversion rates, and unsubscribe rates. If your metrics aren't good, you need to change something. If your stats are good, it means that people are getting your messages. It's really important to use segmentation, A/B testing, and timing to improve things.

How well the site works

Your website is the most important part of your online presence. You can use analytics tools to see things like bounce rates, average session length, page visits, and goal completions. To get the most conversions and keep people on your site, it needs to load quickly, work effectively on mobile devices, and have easy-to-use navigation.

Attribution and getting a high return on your investment

To figure up your budget, you need to determine where your leads or sales are coming from, such SEO, PPC, social media, or email. A good digital marketing agency in Dublin will set up conversion tracking on all of your channels and give you clear attribution models, such as last-click, linear, or temporal decay.

Agencies should send out detailed, visual reports at least once a month. These reports should include all the numbers, show what works, point out any difficulties, and suggest what to do next. Dublin agencies also hold review meetings in person or online, which makes it easy and helpful for them to talk to each other.

Qualitative Measures

The numbers don't tell the whole story regarding success. It's also important to get more questions, have a better public image, and have more people know about your business. Brand sentiment research, social listening, or NPS (net promoter score) surveys are some of the ways that a digital agency may help you keep track of this.

Always getting better

You can't just set up digital marketing and leave it alone. Campaigns need to change based on what works, what's hot right now, and new opportunities that come along. An agency that is proactive will always make changes, such changing the ad copy, the targeting options, and the landing page designs.

The nicest thing about hiring a digital marketing company in Dublin is that they can help you get results that you can see and that will last. With the right information, tools, and communication, you will not only know how your digital performance is doing, but you will also be able to make it better over time.