How can businesses effectively manage and respond to negative comments on social media?

without damaging their brand reputation? In today's digital age, customer feedback—both positive and negative—plays a crucial role in shaping a company’s online image. What are the best strategies to address criticism professionally and turn dissatisfied customers into loyal advocates? Additionally, how can companies monitor and filter harmful or misleading comments while maintaining transparency and trust? Are there tools or services that help in handling online reputation? Looking for expert insights, especially from International SEO agencies, on how to balance engagement and brand protection.